How Our Platform Works
7 Steps in how the rideshare process works for riders and advertisers.
Get the App &
SignUp
The Riders' & Drivers app is available for Android, Samsung, and iPhone - Fall 2025.
The Advertiser's dashboard is web-based or viewable through a responsive mobile website.
- Google Play
- Galaxy Store
- Apple Play


Select ad preferences
Set It & Forget It
Riders can select all types of ads to watch, from funny to dramatic, movies, sports, etc.. Preferences help riders & advertisers determine which ads are shown while they're being driven to work or home.
- Hilarious / Funny Ads
- Informative / Curious Ads
- Share Your Thoughs
Select where you're
Going or Eating
Riders can pre-set locations or go anywhere they want to go with a touch of a button.. home, work, gym, etc., or even set up another ride after they are dropped off.
Every day it's an Adventure!
- Pre-program your 30 fav places - food, bar, gym, etc..
- Instant order to go, or stay, eat, drink, or watch
- Schedule a ride, food, movie or drinks


Why our name is FURE
We Pay or You Pay
The choice is yours.. It's what made FURE a breakout platform among the generations. Not everyone watches Hilarious, Intriguing, Thought-Provoking, or even Informative ads on the go. But we changed that.
Before anyone rides, you have the option to watch the ads to get the free ride or not watch the ads and pay less than what the market provides.
Oh, did we say we don't charge silly fees or do surge pricing?
- We travel under 30 miles/minutes
- Our drivers are locals, they know traffic
- Zero surge prices or fees, we ride FURE
Confirmation is your
Security
Finally, Riders can positively track down their rides and ID which vehicle is theirs, in a sea of other rideshare cars.
Jumping in the wrong rideshare car is embarrassing and dangerous, our system eliminates that from happening.
Our CABeacon™ service is controlled by riders when their ride arrives, by flashing the dashboard light to help ID their driver/ride.
Oh, buckle up - safety first!
- ID the ride in a crowd of other drivers & cars
- Know the driver's ETA and watch them arrive
- Humans & AI monitor every ride, from start to finish


Screen Tech Process – Patent Pending US & International
Everyone LOVE Us
Riders drop the Deets
First-to-market live ad reviews, A/B testing, and localized hyper-targeted marketing while riders are being driven home or to work.
It's why advertisers get the deets. Ask any questions you like.
- Top Button - Direct line to 911/112/000/999
- Button A - Ask if it was funny?
- Button B - More ads like this?
- Button C - It ships the same day.
Ads can run 15 seconds up to 1 minute, we run 7 to 15 ads, depending on how long (miles) the ride is. Also, after each ad, advertisers will ask you what you think of the ad, or you can buy it on the spot, thanks Amazon!
- Run 15-60 second ads.
- Ask 2 questions about your ads.
- Click & Sell Instantly
We get you there
Wherever you Want
At the end of the ride, just tip the driver, and you'll get an itemized receipt for your records, work, taxes, etc..
The best part is that you can try again, again, and again - all day.
- Endless rides, All day - Every day.
- Trusted, Safe and Convenient
- Earn points and get free merch.

We Track + We Analyze
How do you know the kids are watching the ads?
Eyes on the prize
Ad Tracking
But what if they have sunglasses on, even at night?
Not everyone is Corey Hart. The app will notify them to remove them or pay for the ride.
Our tech can track eye movement and detect if the rider isn't watching the ads every half second with a 99.999% accuracy, even in the dark, in midday sunlight, or with clear glasses on.
It's the same vision tech software developed by leading ETS providers: EyeLink, LC Tech, Gazepoint, Mirametrix, and others.
The red dots on the images is a sample of our eye tracking tech: "what are the riders looking at on the screen", and the lines verify eye movement and where the eyes are located on the screen at all times - in real time.

Screen Tech Process – Patent Pending US & International