Frequently Asked Questions
-Rider Questions-
Most frequent questions and answers
1. What is FURE?
FURE is a revolutionary rideshare service that offers free rides in exchange for watching and engaging with ads during your trip.
2. How do I request a ride with FURE?
Simply download the FURE app, create an account, and request a ride. You’ll be matched with a driver just like any other rideshare service.
3. Are all rides completely free?
Yes! As long as you watch and engage with sponsored advertisements during your ride, your trip remains free.
4. How do the ads work?
When you enter the vehicle, your smart phone will play interactive ads. You may be required to answer short questions or provide feedback to keep your ride free.
5. Can I skip the ads and still get a free ride?
No, the free ride is contingent on engaging with the advertisements. If you choose to skip ads, you will be charged the full fare for the ride.
6. What happens if I don’t want to watch ads?
You can opt out of the ads before confirming the ride request and pay a regular fare for the ride, similar to other rideshare services.
7. How does FURE make money if rides are free?
FURE partners with advertisers who pay to reach engaged audiences. This funding covers ride costs and ensures a seamless experience for riders.
8. Is FURE available in my city?
FURE is rolling out in select cities. Check the app or website for availability in your area.
9. Can I tip my driver?
Yes! While the ride itself is free, tipping your driver is always appreciated and can be done through the app.
10. Is FURE safe?
Absolutely. FURE conducts a “deep-dive” background check on all drivers & staff prior to working at FURE, and drivers are required to ensure their vehicle(s) meets FURE, State, and local safety standards.
11. How long will I have to watch ads?
The duration depends on the length of your ride. Ads are proportionate to travel time but won’t exceed reasonable limits.
12. Can I choose what kind of ads I see?
Yes! You can customize ad preferences in the app to see content that’s more relevant to you.
13. What if I have a complaint about a driver?
You can report any issues through the app, and FURE’s support team will take appropriate action.
14. Do I need a credit card to sign up?
Yes. A credit card is required for paid rides. However, if you choose the fure ride option, the ride is free as long as you view the ads and answer the questions at the end of each ad. (Credit card info is kept on file in case the rider decides to pay for the ride or is charged for not watching the ads.)
15. Can I book a ride in advance?
Yes, Riders can schedule up to 3 months in advance, in certain locations for now. Check the app for details and locations.
Note: Riders can pre-pay or pay half the fare amount in advance to lock in a scheduled ride. If the rider is a no-show, the rider will be charged a fee of $10 for a no-show.
16. What types of vehicles does FURE use?
FURE works with a variety of vehicles, including standard sedans, station wagons, SUVs, and electric cars for a sustainable ride experience.
17. Are there any ride restrictions?
Standard rideshare policies apply, including no smoking, no illegal substances, and seatbelt requirements.
18. Can I bring additional passengers?
Yes! As long as the vehicle has space, you can bring friends or family with you. And if your friends or family have the app, they can link to the ride and share ad experiences and receive bonus points for merch or pre-paid service credits for riding.
19. How do I become a FURE influencer?
If you’re interested in promoting for FURE, visit our website and apply through the career portal.
20. How is FURE different from Uber or Lyft?
Unlike Uber and Lyft, where as you pay-to-ride, FURE offers a unique model where riders can travel for free by engaging with ads, making it an affordable and innovative alternative.
-Driver Questions-
Most frequent questions and answers
1. What is FURE?
FURE is a new rideshare platform that allows riders to travel for free by engaging with advertisements. Drivers earn money through a different revenue model compared to traditional rideshare services.
2. How do drivers get paid with FURE?
Instead of taking a large percentage of the fare like Uber and Lyft, FURE pays drivers with two options: a fixed rate per ride or receive 80% to 90% of the fare, along with bonuses based on ad engagement and completed trips.
3. What percentage do drivers keep of their earnings?
Drivers keep 80% to 90% of their base earnings plus any tips. FURE generates revenue through advertising instead of ride commissions or fees.
4. How do I sign up as a driver?
You can sign up through the FURE website or app by submitting your details, driver’s license, and vehicle information, completing a background check, and passing a virtual road test.
To Signup: click on any part of this question to be directed to the career page.
5. What are the vehicle requirements?
Your vehicle must meet and pass FURE, State & Local rideshare/taxi standards, must be in good and clean condition, less than 5 years old, and must pass a state safety inspection to ensure safety and cleanliness.
6. Do I need commercial insurance to drive for FURE?
FURE provides liability coverage for drivers and riders, but you must also have personal auto insurance that meets your state’s minimum requirements.
Note: Drivers in all states must have full 1-year or 6 months of vehicle insurance coverage.
7. How does FURE ensure driver safety?
FURE has strict background checks, 24/7 emergency support, and an in-app safety feature that allows you to contact authorities if needed.
8. Will I still get tips from riders?
Yes! Riders can tip through the app, and 100% of the tips go directly to drivers either at the end of the ride or at cash out. WE DONT KEEP TIPS, unlike other orgs that do.
9. How are rides assigned?
Rides are assigned based on proximity to the rider, driver rating, and vehicle availability, similar to traditional rideshare services.
10. How does ad engagement affect my pay?
Drivers receive additional earnings based on how engaged riders are with the ads shown during their trips. The more engagement, the higher your potential bonuses.
11. Can I choose my own hours?
Yes! FURE offers complete flexibility, allowing drivers to work whenever they choose.
12. What happens if a rider refuses to watch ads?
If a rider chooses not to engage with ads, our AI system will determine the fare amount and the rider will charged for the ride, and drivers will still receive their full earnings.
13. How does FURE compare to Uber and Lyft in terms of pay?
FURE eliminates surge pricing, fees & commission-based earnings, allowing drivers to keep more of what they make. Many drivers find they earn more with us, compared to any of the traditional rideshare platforms out on the market.
14. What if a rider causes damage to my car?
FURE has a damage protection policy in place. The rider will be charged for any damage, including food or fluid spills, bodily fluids, or any other damage that may occur during transit, and you can file a report through the app for reimbursement if necessary.
15. Does FURE take a percentage of my earnings?
NO! Unlike Uber and Lyft, FURE does not take fees or commissions from your rides, ensuring you keep your full earnings.
16. What kind of support does FURE offer drivers?
FURE provides 24/7 driver support, including live chat, phone assistance, and in-app safety features.
17. Are there any fees to drive for FURE?
There are no hidden fees or commissions. However, drivers may have the option to pay for premium access to higher-value ride requests.
18. Can I drive for FURE and other rideshare services at the same time?
Yes, drivers are free to work for multiple platforms and can toggle between FURE and other rideshare apps.
19. How do I increase my earnings with FURE?
You can increase earnings by driving during peak hours, providing great service to receive tips, and maximizing rider ad engagement.
20. Why should I drive for FURE instead of Uber or Lyft?
FURE offers a driver-friendly pay model with no commission cuts, flexible work hours, and the ability to earn more through advertising revenue and rider engagement.
-Advertiser Questions-
Most frequent questions and answers
1. How does it work for advertisers?
Advertisers place their ads within the FURE ecosystem, where they are shown to a highly targeted audience in a captive environment.
2. How does FURE collect data on ad engagement?
FURE tracks ad impressions, engagement levels, dwell time, click-through rates, and user interactions through our AI-powered analytics system. Riders can also provide direct feedback, helping advertisers measure effectiveness.
3. What types of ads can I run on FURE?
FURE supports video ads, interactive ads, static display ads, branded in-app experiences, and sponsored ride options to maximize engagement.
4. How does FURE ensure ads reach the right audience?
FURE uses AI-powered hyperlocal targeting and rider profile data to match advertisements with relevant riders based on their interests, demographics, and location.
5. Can I retarget users who engage with my ads?
Yes! Advertisers receive first-party data on user interactions, allowing them to retarget engaged users with follow-up campaigns across our digital platforms.
6. How does FURE measure ad effectiveness?
FURE provides real-time analytics, including engagement rates, conversion tracking, and sentiment analysis from rider feedback. This helps advertisers refine their campaigns for better performance.
7. What industries benefit most from advertising on FURE?
Most marketers, including retail, entertainment, hospitality, technology, automotive, and food & beverage brands see the highest engagement due to FURE’s immersive ad experience.
8. How is FURE different from traditional digital advertising?
Unlike traditional ads that can be skipped or ignored, FURE ads engage riders in a captive environment where they are more likely to pay attention and interact with the content.
9. Can I choose specific locations for my ads to run?
Yes, FURE’s hyperlocal targeting allows advertisers to select specific geographic areas where their ads will be displayed, ensuring relevance and precision.
10. How do advertisers receive data from FURE?
Advertisers have access to a real-time dashboard with detailed analytics, including user engagement metrics, demographic insights, and campaign performance reports.
11. Does FURE collect personal data from riders?
FURE collects anonymized, consent-based data, including location trends, interests, and engagement patterns, ensuring compliance with privacy regulations while maintaining valuable insights.
12. What ad formats drive the highest engagement on FURE?
Video ads and interactive experiences tend to generate the highest engagement, especially when combined with rewards for riders who interact with the content.
13. Can advertisers run A/B tests on FURE?
Yes, FURE offers AI-powered crowdsourced ad testing, allowing advertisers to test multiple creatives and formats to optimize for the best-performing ads.
14. How does FURE track offline conversions?
By analyzing location data, purchase intent, and survey responses, FURE helps advertisers understand how ad exposure influences in-store visits and offline purchases.
15. Is there an option for premium ad placement?
Yes, advertisers can opt for premium placements, ensuring their ads are displayed to high-value audiences with extended exposure time.
16. How do riders interact with ads on FURE?
Riders watch ads on their smart phone while they are enroute to there drop off location. Riders rate the ads they see, and provide feedback on ads after the ad has been viewed. Interactive ads allow them to engage with content directly through the app.
17. Can brands sponsor free rides?
Yes, brands can offer fully sponsored rides, providing riders with free transportation in exchange for engaging with their content, increasing brand affinity and exposure.
18. What kind of reports does FURE provide advertisers?
FURE provides a dashboard for advertisers to view detailed reports, including engagement breakdowns, audience insights, ad recall data, and behavioral trends to measure ad impact effectively. The data can be downloaded and analyzed to plan future ad campaigns with most third-party platforms.
19. How does FURE ensure brand safety?
FURE uses both human and AI-driven content moderation to ensure ads are displayed in a safe, brand-appropriate environment, preventing association with harmful or inappropriate content.
20. Why should advertisers choose FURE over other advertising platforms?
FURE offers an unmatched level of engagement by integrating ads into a real-world, captive environment where users actively interact with content, making it a powerful alternative to traditional and digital advertising platforms.