Company Overview

At FURE Ad Technologies, we're revolutionizing the future of rideshare by turning every trip into a powerful advertising opportunity. FURE is the first ad-supported rideshare platform that offers free or subsidized rides to passengers in exchange for engaging with targeted, AI-powered video ads. Our platform is built to benefit everyone—riders enjoy affordable transportation, advertisers gain deep consumer insights and hyperlocal targeting capabilities, and drivers earn more through a fair, transparent system.

We're not just a transportation company—we’re building an adtech ecosystem that merges mobility, data, and media into one seamless experience. Backed by cutting-edge AI tools and a mission to disrupt the status quo, FURE is rapidly expanding across key U.S. cities and attracting top-tier talent passionate about innovation, technology, and real-world impact.

If you're looking to join a fast-growing startup that’s redefining both advertising and mobility, FURE is where your next journey begins.

Role Overview

We are seeking a visionary Lead UX/UI Designer to join our Ad Tech team at FURE. In this pivotal role, you will drive the user experience strategy for our advertisers, ensuring that ad design decisions are user-centered and aligned with the advertiser's business goals. You will lead a team of mobile ad designers and work closely with product managers, engineers, and stakeholders to create engaging and innovative user experiences across multiple platforms.

Responsibilities

• Lead the design process for various advertisers' projects, from initial concept to final implementation, ensuring a consistent and compelling user experience
• Mentor and guide a team of UX/UI designers, fostering a culture of collaboration, creativity, and continuous learning
• Conduct user research, usability testing, and competitive analysis to inform design decisions and validate design concepts
• Collaborate with cross-functional teams to define product requirements and translate them into user-centric design solutions
• Develop wireframes, prototypes, and high-fidelity visual designs that effectively communicate design intent
• Establish and promote design standards, guidelines, and best practices to ensure consistency across products
• Stay current with industry trends and emerging technologies to continuously enhance the user experience

Required and Preferred Qualifications

Required:

• 5+ years of experience in UX/UI design, with a strong portfolio showcasing successful projects and your design process
• Proficient in design and prototyping tools such as Sketch, Figma, Adobe Creative Suite, and InVision
• Demonstrated experience in conducting user research and usability testing
• Strong understanding of interaction design principles and user-centered design methodologies

Preferred:

• Experience in the advertising industry or related fields
• Experience leading design teams and managing project timelines
• Familiarity with front-end development technologies (HTML, CSS, JavaScript) to effectively communicate with engineering teams
• Experience in designing for mobile applications and responsive web design

Technical Skills and Relevant Technologies

• Expertise in user research methodologies and usability testing
• Proficient in creating user personas, journey maps, and information architectures
• Experience with accessibility standards and inclusive design principles

Soft Skills and Cultural Fit

• Strong communication and presentation skills, with the ability to articulate design decisions to stakeholders
• Collaborative mindset with a passion for teamwork and cross-functional collaboration
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Problem-solving attitude with a keen attention to detail

Benefits and Perks

Salary range: $75k to $95k

Additional benefits may include:

• Flexible working hours and a hybrid work model
• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Professional development and continuous learning opportunities
• Generous vacation policy

Equal Opportunity Statement

FURE is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Location

A successful candidate will be expected to work from the office at least 3 days a week, with the flexibility to work remotely on other days.

Note: We encourage applicants from all backgrounds and experiences to apply, even if you do not meet every requirement listed - we'll train you.